top of page

It all starts here

"What attracts human attention is change. …if the temperature around you changes, if the phone rings, that gets your attention. The way in which a story begins is a starting event that creates a moment of change."

Change is by definition the process of alteration. To change is to become different. So, for example, if you want to improve your health and physical appearance, you’d change aspects of your lifestyle; you go to the gym, you eat healthier, you make sure you get enough sleep. These changes to your lifestyle are what shock your body into changing, soon you’re running 5K with ease when you used to struggle running after the bus. Gradually you start to notice more and more of these changes, as do your friends and family, who complement the “new you”. You feel amazing and you look amazing. That is until something strange happens.

The comments dry up and the changes stop. You are stuck trying to shift that last pound of weight or run a faster 5K. Simply put, you have hit a plateau. The “new you” that everyone noticed, has simply become regular “you”. Your gym routine has become a safety blanket and no longer the fear-inducing playground you first walked in to. Your body is a machine which through evolution is trained to be as efficient as possible. As such, if your muscles aren’t pushed out of their comfort zone they won’t be forced to change. When something becomes the norm, understandably, change no longer occurs.

The same can be said of your diet. Eating the same thing over and over again can start to get a bit boring, even if it is the healthiest food imaginable. Your steamed chicken, broccoli and rice, packed neatly into separate Tupperware labelled with each day of the week becomes more of a chore than it should be. Healthy food doesn’t have to be boring. It shouldn’t be routine. And that’s where the Grounded Kitchen comes in. We like change. We like things outside the box (and inside the bowl). Our menu isn’t a prescription, it’s more of a guideline, and the starting points just happen to be delicious. We’ve put together a range of mouth-watering bowls that are going to shake up and add some spice to the 9-5. You have the freedom to add more to your food, or take away the things you may not like, you have the power to make it your bowl.

Robert Browning once said, “Man’s reach should exceed his grasp”, and we take this to mean that if you don’t aspire to the impossible you will never get there. The ability to change, therefore, is a mindset, and often it starts with your diet. Food fuels everything we do, and being the foundation of our aspirations, it goes to show that imagination truly does start from the ground up.

To change the way you live, change the way you eat. Our fresh natural food is a great place to start, and a very tasty one at that. So leave your takeaway pizzas, ready meals and Tupperware, and join us in changing the way we eat by adding a bit more Seoul to your food.

Stay Grounded.


bottom of page